Computer embroidery machines have developed rapidly in recent years, and have been operating under the background of the fast era. So what is the industry competitive landscape of computerized embroidery machines? Let's do a brief analysis below:

(1) Foreign competition pattern

From a global perspective, as clothing, luggage, automobiles, and home textiles have increased the aesthetic requirements of embroidered patterns, as well as the increasing complexity and number of colors of embroidered patterns, sewing equipment has maintained a relatively fast update frequency. Foreign manufacturers have always occupied the high-end market of computerized embroidery machines with their early start, strong capital and technical strength.

(2) Domestic competition pattern

In the context of the transfer of the international computerized embroidery machine manufacturing industry, after decades of development in my country’s computerized embroidery machine manufacturing industry, the industry competition situation has gradually changed from the monopoly of five or six well-known foreign manufacturers to domestic and foreign companies competing with each other, and even some The products are dominated by domestic enterprises. At present, the competitive landscape of computerized embroidery machine enterprises in my country is as follows:

A. There are a large number of companies, and the industry concentration is low

The rapid development of China's economy and the continuous increase of residents' income have caused consumers to continuously increase their expenditure on clothing and other aspects. Computerized embroidery machines are widely recognized by downstream clothing companies for their high-efficiency operation and exquisite products. As a result, the rapid development of my country's clothing and textile industries has driven the rapid growth of equipment demand. At present, the manufacture of computerized embroidery machines in my country is still in the initial stage of competition in which enterprises in the industry are accelerating integration and market concentration is increasing. According to incomplete statistics, there are more than 1,000 sewing machinery enterprises of various types in the country, among which there are about 200 to 300 large-scale enterprises. There are some regional sewing equipment brands in various places, such as Zhejiang and Guangdong, but national brands are rare. The market share of a single enterprise is very limited, the phenomenon of product homogeneity is serious, and the brand awareness is not yet prominent. The computer embroidery machine manufacturing industry presents the characteristics of a large number of enterprises but a low degree of concentration.

B. The competitiveness of enterprises is highly differentiated

At present, there are a large number of companies engaged in the production of computerized embroidery machines, but there is a large gap in competitiveness between different companies. In the industry, most of them are regional brands with low recognition and visibility, and even include a large number of workshop-type enterprises. However, there are also some large enterprises with strong independent research and development capabilities and marketing capabilities. Through technological innovation, product upgrades and promotion of their own brands, they have continuously narrowed the gap between domestic and foreign manufacturers, and have gradually grown into industry leaders.

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